About CHiQS

Made to Move. Designed to Feel Good.

CHiQS is a women’s underwear brand designed for everyday comfort, movement, and confidence - without sacrificing style. We believe underwear should work with your body, not against it, whether you’re working out, running errands, or doing absolutely nothing.

Born from frustration with underwear that looked frumpy, pinched in the wrong places, or lost their shape after a few washes - CHiQS was created to raise the standard of what everyday essentials should feel like.

Why CHiQS Exists

We couldn’t find a Canadian underwear brand that checked all the boxes - so we started one. 

Too often, women are forced to choose between:

Cute but uncomfortable
Soft but unsupportive
Functional but not flattering

CHiQS was designed to eliminate that compromise. Every piece is intentionally made to feel smooth, breathable, and supportive - so you can move through your day feeling confident and comfortable.

What Makes CHiQS Different

Made to move with you

CHiQS are made with performance fabrics for women who move. Don’t get us wrong, we love cotton as much as the next person - but it has a time and a place. When it comes to intimates, active women need fabrics that are lightweight, moisture-wicking and made to move - and that’s exactly what CHiQS do.

Flattering, Everyday Fits

Basics shouldn’t be boring. Our styles are intentional and made to feel effortless, modern, and wearable day after day.

Quality Over Quantity

We don’t chase trends, we start them. CHiQS is all about premium, timeless, everyday essential pieces. Our underwear are made with quality fabrics that won’t fade, pill, dig or lose their shape. We are obsessed with pieces that you’ll actually reach for again and again.

Women Owned and Operated

CHiQS’ mission is to improve the lives of women by providing quality essentials that are comfortable and flattering - the pieces you reach for everyday.

Based in Canada

CHiQS is proudly headquartered in Toronto, Ontario. CHiQS was born out of the frustration of trying to find stylish and comfortable underwear - without having to shop abroad.

Join the CHiQS Community

CHiQS is more than underwear - it’s a mindset. Made for women who value comfort, movement, and modern essentials that actually perform.

✨ Welcome to better basics